Market Research and Assessment
MGT provides a full range of market research and assessment services to support institutional planning and evaluation activities. MGT assists with sampling, instrument design, data collection, and analysis and interpretation of results. Data-gathering strategies include mail surveys, Web-based surveys, random-digit-dialing telephone surveys, personal interviews, focus groups, and intercept interviews.
Colleges and universities have used on market research and assessment services to:
- assess demand for new programs;
- determine feasibility for new geographic locations;
- measure employer satisfaction with program graduates; and
- evaluate customer satisfaction with administrative offices.
